Our Chairman, Board Director and Deputy MD recently sat on prestigious awards judging panels including the PR Week Awards, the Holmes Report’s SABRES and PR Moment’s Golden Hedgehog Awards. And now it’s our turn to be judged at the Grocer MAP Awards where we’ve submitted 8 campaigns.
How did we grow HiPP Organic baby food’s Facebook Community by 35% (over 10,000 new fans), whilst increasing average reach of content by 352% (with no paid for media) and Twitter followers by 27%?
We recently unleashed the big kid inside with our interactive press launch event for Ferrero’s iconic Kinder Surprise brand at the wonderfully nostalgic and compelling V&A Museum of Childhood. Just one of the tactics in our integrated campaign to help them achieve +40% sales increase.
Our Deputy MD, Nick Woods, makes a guest appearance in the latest issue of our leading industry title, PR Week. His full page editorial calls for the PR industry to invest as much in original thinking, to harness creativity, every bit as much as investing in digital resources.
At the time when we’re experiencing a heatwave (32° today), it’s no surprise that leading deo brand Right Guard has been selling out. We’re sure the weather plays a part, but it’s no coincidence that our ‘Saving the Nation’s Clothes’ campaign for this iconic brand broke recently.