Continuing our strategic positioning of British Blackcurrants as the new superfruit powerhouse (purple is the new ‘green’ don’t you know), our teams have been busy unearthing a hangover cure that uses the nutritional goodness of blackcurrants for mornings-after-the-night-before.
The last few weeks have seen our consumer food & drink team, amongst other things, focussing on the 3 W’s – Werther’s, Work-outs and Wimbledon.
As leading ambassadors in the ‘entrepreneurial heart of England’, and as part of our ongoing commitment to CSR, we were the proud sponsor of the ‘Entrepreneur of the Year’ category at the inaugural Pride of Bucks Awards held on 25th June.
We knew we were on to a winner as soon as our apprentice, Jessica Kirby, contacted us last September.
Digital has firmly taken hold in our consumer lives - according to Ofcom 58% of UK population now own a smartphone - but one sector of UK industry has been slow to adopt digital into business practices.