Cirkle Links
BRIEF
Identify and lead relationships with brands which Remington can partner with to satisfy its reappraisal requirements.
BIG IDEA
Using our proprietary Cirkle Links tool, we have so far identified, created and exploited two impactful brand partnerships, one male and one female.
MALE PARTNERSHIP
Men’s Health is the UK's highest selling male mag. We drove reappraisal for Remington by creating content and conversation with real guys (not male models). The partnership saw Remington sponsor the magazine’s cover model competition (readers win to appear on the cover). The partnership was so successful that Remington created the first ever Men’s Health branded shaver which has already performed above expectation and driven +63% sales in shaving in Boots. For every Remington product featured on Men's Health website, our client recorded the highest ever e-commerce sales.
FEMALE PARTNERSHIP
Girls With Attitude (GWA) is an up & coming, trends-based accessories brand (false eyelashes, false nails, nail art). We created a joint Remington/GWA branded promotional gfit pack that ended up being a Boots bestseller.
