Kinder Surprise Pink & Blue

Part of our disruptive strategy to launch Kinder ‘Pink & Blue’ eggs, we turned the trade media - pink and blue - through innovative creative formats and channel-specific category captaincy firsts, whilst our ‘Kidult’ launch at the Museum of Childhood even engaged media with a Balloon Caricaturist. We convinced retailers that sales were no longer 'black & white' but 'pink & blue', and proved 85% of retailers were made aware of the launch - resulting in 70% incremental sales (81m+ skus).

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