Premier Foods 'Fred's Kitchen'

Our Premier Foods’ creative exhibition ‘stand’ at LACA’s foodservice event (the catering industry’s biggest), saw Homepride’s iconic mascot ‘Fred’, steal the show in our themed ‘Fred’s Kitchen’. Dominated by a giant birthday cake and a giant Fred to celebrate his 50th, visitors Tweeted selfies for prizes, with Fred treating them to ‘Naughty Hour’ – serving Vodka Jelly and Baileys Trifle. As well as generating ‘sizeable’ sales leads, we were also behind the entry copy that saw Premier win twice at the Awards of Excellence gala that evening.

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