Slendertone 'Crop Top'

Spied by our beauty team at the Spring/Summer 2014 catwalk shows, the Crop Top is the next big thing. We made Slendertone , the muscle toning expert, part of the cultural conversation with an influencer campaign that included Crop-Top Work- Outs devised by celebrity personal trainers. We engaged beauty and fitness bloggers and influencers to trial the workout and showcase it through their blogs and vlogs, with The Daily Mail print and online coverage increasing e-commerce traffic by 100% and sales during the weekend the coverage appeared.

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