Toys R Us 'Toyologists'

For TOYS R US, we leveraged a tribe of influencer parenting Bloggers (50,000 reach) to create our exclusive ‘Toyologist’ programme. Putting toy reviews at the heart of the brand’s social communications, it generates 1,000+ product reviews/year per with a Facebook community of 140k fans (one of which featured with their family in the iconic ‘Geoffrey’ Christmas TV ad).

Back to Campaigns