Part of our influencer campaign for muscle toning expert, Slendertone, we entered its Connect Abs product into Shortlist magazine’s Grooming Awards. It went on to win ‘Best Grooming Gadget’, instantly lending a ‘seal of approval’ and badge of credibility to the product. We amplified the accreditation through a number of initiatives. As well as announcing the endorsement to the brand’s sales team and retail customers, the ‘Best Grooming Gadget’ Awards logo is also being used across multiple touchpoints (Slendertone’s website, CRM, Facebook and Twitter). It will also feature on Shortlist’s website with links back to Slendertone’s e-commerce site.