Mattessons: R U Hank Marvin?

Talk about life imitating art, we amplified the latest Mattessons’ ‘Hank Marvin’ TV ad campaign by bringing it to life to invade the streets of London. Our brand immersion squad of 'Miss Marvins' drove trial, engagement and advocacy for Mattessons’ new Double Dippers by asking consumers if they were Hank Marvin (‘starvin’ for those not versed in rhyming slang). Our 10 day tour sampled 50,000 packs, trialled at strategic hunger-pang times and POS locations.

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