Blackcurrant Foundation 'Eat a Rainbow'

Our ‘Eat a Rainbow’ campaign for The Blackcurrant Foundation put the ‘forgotten’ Blackcurrant on the map by creating credible superfruit-status, interactive health benefit league tables, Blackcurrant hangover-cures and superhero kid’s colouring competitions. 10,000 consumer requested more information in record-time.

Back to Campaigns