Cheestrings Year of Adventure

We partnered with children’s presenter and adventurer, Steve Backshall, to drive “fame” and credible grassroots participation by mums and children for the Brave Bones Club from Cheestrings & Yollies. Led by a series of adventures to inspire mums and excite kids, the multi-channel campaign included national and broadcast news coverage, blogger outreach and a series of “webisodes” featuring our campaign ambassador. Delivering a reach of over 355 million to date.

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