Easter Egg Hunt

To launch new Kinder Joy chocolate eggs for the competitive Easter sales period, our strategy was to educate retailers about the sales opportunity whilst bringing the brand’s ‘Joy’ proposition to life. We delivered ‘joy’ to retailers through an integrated and immersive trade campaign that included live in-store’ Easter Egg Hunts’ at retailers for their customers; wholesaler sampling roadshows and unmissable trade media advertising – all amplified through Ferrero’s owned media. Results included blanket editorial across the trade media, outshouting the brand’s scale with 20% share of voice in Easter features; +135% visits to Ferrero trade website; Nisa Retailer: “My sales increased +8% yoy thanks to Kinder’s brilliant Easter Egg hunt”; and the branding won at the 'New Product Awards' (The Grocer) and Retail Industry Awards. Kinder Joy became the fourth highest selling product within the Easter confectionery category.

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