Our #WasteToWonder campaign to launch Energizer EcoAdvanced - the world's first battery made with 4% recycled batteries, saw us create a re-imaged sculpture of London's iconic Tower Bridge, made out of batteries that were destined for recycling. Erected in front of the real Tower Bridge, our giant replica was unveiled by former Gadget Show presenter, Pollyanna Woodward. Coverage included The Guardian, BBC and The Mirror generating 400m OTS with 100% message delivery and 300k shares across social. Energizer’s total share increased by +3.4% when the market leader was in decline. Winner: Blogger Outreach campaign (SABRE GOLD Awards).