To drive awareness and increase frequency of use of Mission Deli wraps, we demonstrated the product’s versatility in our #WrapHacks content-driven campaign. Commissioning eye-catching photography and short-form video assets, consumers were inspired to get creative in the kitchen with Mission wraps. We worked with influential food bloggers to create innovative recipes e.g. Fiorentina Wrap Pizza and encouraged consumers to share their creations on social media. The campaign generated an online engagement rate of 10%, reaching over half a million consumers and smashing our original KPI by an additional 50%.