Jubilee Strawberries ‘Queen of the Crop’

Our ‘Queen of the Crop’ educational campaign for Jubilee Strawberries created the first Strawberry Sommelier (Masterchef’s John Torode). The resulting TV coverage along with 400+ pieces of targeted editorial and social media helped increase berry sales by +58%. Our teams also secured Jubilee Strawberries as the 'berry of choice' for 5* Stoke Park’s Executive Chef Chris Wheeler who created a ‘Jubilee Assiette’ at the VIP lunch of The Boodles Tennis Tournament. In return for 250 punnets, Jubilee Strawberries rubbed shoulders with luxury brands Veuve Clicquot, Patek Philippe and H.R.Owen.

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