McDougalls Young Baking Team of the Year

To support Premier Foods’ commitment to the education sector, and to position it as the leading supplier food to this channel, our teams created and launched the inaugural ‘McDougalls Young Baking Team of the Year’ competition. Achieving blanket editorial coverage in the foodservice trade media, and attracting hundreds of entries, the final was held at the leading industry event, LACA(Lead Association for Catering in Education). Five schools took part in the finals, including 14 children who created innovative McDougalls school menu dishes in front of 1,000 strong audience of dinner ladies, local authorities and the Children’s Food Trust. Nene Valley Primary School, Peterborough were crowned winners with their innovative Butterfly Garden Party Cupcakes. “It's been so successful, we're running it next year. Thanks to Cirkle for fantastic results." Sarah Gray, Foodservice Channel Marketing Manager, Premier Food

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