Mission at LACA

LACA’s ‘The Main Event’ occurs every year with 1,000 attendees including influencers from the school catering sector. To maximise Mission Foods’ exposure at the event, we secured a coveted chef demo slot on the main stage who brought Mission’s wrap recipes to life. We generated event preview editorial in the foodservice trade media, driving caterers to the stand and its website. Results saw web traffic double over the LACA period as well as Mission landing two major contracts – delivering significant return on investment.

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