PepsiCo ‘Power of One’

Creating maximum noise for PepsiCo’s ‘power of one’ cross promotion, we unlocked ‘sharing’ sales of Doritos Jalapeno Fire and Pepsi Max Citrus Freeze through a ‘fire & ice’ platform. Set a campaign blueprint for global roll out contributed to +16.2% for Doritos and +40.8% for Pepsi Max at a traditionally quite time for both brands.

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