Remington ‘From Dad to Lad’

We took Remington shavers from ‘Dad to Lad’ with a reappraisal campaign that stole credibility from the UK’s no.1 men’s title, Men’s Health. Included co-creation of a dual branded shaver, resulting in +63% shaving uplift in Boots and highest ever Remington e-commerce sales for each sku showcased on the Men’s Health site.

Back to Campaigns