Remington ‘How the World Gets Ready’

Our ‘How the World Gets Ready’ campaign for Remington changed beauty editors, bloggers and vloggers perceptions of the brand. Campaign included award-winning ‘Beyonce Bootylicious’ press event, digital catwalk trend reports and festival ‘glamp-over’ crews. Helped the brand grow three times faster than the haircare market and client attributed increased sales to the PR which broke before their TV ad. went live.

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