Seabond Swaps

As part of our advocacy campaign for denture brand, Seabond, we created the ‘Seabond Swap’ challenge by tapping into the Oral Health Foundation's network of dentists. By offering these powerful influencers free kits to sample to their patients, we signed up 200+ surgeries and doubled our KPIs for requests. Dentists encouraged patients to take the ‘Seabond Swap’ by using the brand for a week in a campaign that was supported by an online dentist information hub. Outcomes included powerful influencer claims including ‘90% of dentists think Seabond is a good alternative to denture pastes’, ‘95% of dentists would recommend Seabond to patients’, ‘90% of patients said that they would choose Seabond over denture paste’, ‘90% of patients said they would recommend to a friend’ … which we are working with our client to use as credentialing at multiple touchpoints including ATL and POS.

Back to Campaigns