To create influencer and consumer engagement for GSK’s ‘Breathe Right’ nasal strips, we created and launched the ‘Breathe Right Snore Index’ – a snapshot of the UK’s snoring habits that put the brand at the centre of the news agenda during 'National Snore Week‘.Campaign collateral included an interactive ‘Snore Wars’ infographic and ‘Snory Book’ of crowd sourced ‘Snories’, compiled by ‘snore reporters’(Bloggers from our Social Inner Cirkle community). Results included multiple social media blog posts, shares, retweets and likes, editorial in Daily Express, Men’s Health online, The Sun, Sunday Mirror and Daily Star online, +34% sales uplift, highest sales/share/traffic to date for the year on Amazon and 4k Amazon product page views.

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