Sunshine Yellow

To spark debate around the happy egg co. during #WorldEggDay we showcased that happy eggs do really make you happier. Partnering with neuroscientists at Mindlab International, we commissioned a study to test people’s physiological reactions when eating a variety of coloured foods. Proving that our happiness increases when we eat the sunshine yellow yolks of eggs, our campaign achieved high profile editorial across print and online and social, creating 140m opportunities to see.

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