To drive ‘fame and engagement’for Tic Tac and to amplify its new ‘Open Up’ TV campaign, we created the ‘Tic Tac Open House’. An experiential pop up in Covent Garden, it was opened by Love Island’s Camilla Thurlow with launch night attended by media and Bloggers, followed by two days open to the public. Tic Tac fans got to create bespoke Tic Tac flavour packs carrying personalised messages on pack, Tic Tac flavour inspired cocktails and were also encouraged to ‘Shake their Tic Tacs’ in the branded GIF photobooth, providing social content. The activation caught fire across the marketing media and was a headline story on Campaign. Results included 15k packs sampled, 2.5k consumer attendees, broadcast coverage including Capital FM, Kiss FM, Radio x, Ok!, The Sun, Express, Shortlist, 26 pieces of trade editorial, consumer print, online and 26% increase in brand love.