Touch of Silver ‘Very Important Blonde’

When shampoo for blonde hair, Touch of Silver, wanted to attract a younger audience, our ‘V.I.B.’ campaign awarded blonde celebs with ‘Very Important Blonde’ status. Our Campaign gave fans red carpet makeovers at The Clothes Show Live, as well as meet & greets with the blonde stars of TOWIE. We increased Facebook fans from 600 to 6,500 in a matter of months - with PR being the only driver and leading to the best ever sales year in Boots +26%

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