Walkers Lunch

To amplify Walkers’ ‘1 in 6 win a free lunch’ on-pack promotion, we uncovered the insight that 41% of retailers don’t take a lunchbreak. Through a mix of digital & print earned and paid activity - including grocer.co.uk homepage takeover - we engaged retailers with the sales opportunity. We also offered one lucky retailer the chance to win a lunchbreak (taking over their store and overhauling their snacking fixture). Results included editorial in 100% of gold-tier media; 70% of editorial carried a spokesperson message; unique visitors to grocer.co.uk were +123% higher than competitor campaigns.

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