Walkers Pub Quiz

We injected excitement into the foodservice pub channel through our ‘Walkers Pub Quiz’ campaign. Pub Quiz Toolkits showed publicans how they could maximise customer engagement, snack sales and footfall by running best-in-class’ pub quizes. We launched it to the media through a live pub quiz where foodservice titles went head-to-head with on-trade titles. Results included 100% media attendance; distribution of 4,000 toolkits; 400 toolkit downloads and sales leads from 18 major pub groups.

Back to Campaigns