Win with Winter

Helping Quaker gain an additional +1% of the cereal market, we positioned the brand as category leader with a strategy designed to influence distribution. Our integrated earned and paid campaign highlighted the 10 billion breakfast occasion opportunities for retailers. The campaign was supported with impactful sales collateral as well as a national competition for retailers to win a ‘Quaker Winter Wonderland’ store makeover to engage their local community.

Back to Campaigns