Year Round Sales

To help the trade continually unlock sales of the Ferrero confectionary portfolio, our strategy focussed on creating impactful spikes of brand activation at key times. Our campaign included an immersive brand experience for the trade media at the ‘Ferrero Carnival’, a disruptive retailer competition to the Big Apple to support Tic Tac’s Apple Burst npd as well as merchandising advice housed on Ferrero’s retailer website. Results included +74% website views with +33% dwell time and a direct contribution to Kinder’s +48% value growth.

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