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Our advertising
At Cirkle we understand that using the business
press can make a difference. We know
that this
is an excellent
opportunity to communicate with your customers, to raise
the profile of your brand,
to reach not only the core decision-makers
but a whole raft of people beyond them. And advertising plays
a key role in this communication because it is directly relevant
to the readers.
That’s why we have a dedicated advertising
department. Not only are we currently responsible
for planning
and buying over £500k worth of media, but we are also
producing fantastic looking creative work which has great
standout in the press and resonates with the reader. And
our
work is getting noticed – in fact, this year we’ve
won two GRAMIAs in the trade press
category
for our work.
So if you would like to see what we
can do for you, please contact our Advertising Director,
Mark
Thomas mark.thomas@cirkle.com |
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‘Look who's back! ’
Client: Walkers
Date: September-October
2008
This year Walkers brought back original Monster
Munch snacks,
as well as the loveable and iconic Monster
characters. These consecutive right hand pages were developed
to ensure maximum impact as well as generate brand awareness.
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‘Bisto Centenary ’
Client: Premier
Foods
Date: August-September
2008
The objective of this campaign
was to announce
Bisto’s centenary.
As part of the celebrations
there
was a limited edition gravy jug promotion
running on selected
packs.
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‘The route to happiness ’
Client: Mr
Kipling
Date: August
2008
The creative was developed to announce the
launch of Mr Kipling Cake Bites. Particular attention
was
given to maintaining the
summer cues established in the consumer
campaign.
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‘Hovis is back! ’
Client: Hovis
Date: September 2008
The purpose of this Grocer front
cover was
to announce the return
of Hovis’ Little Brown Loaf,
while integrating with the TV advertising
– the epic
122 second journey
through time.
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‘Szensational’
Client: Walkers
Date: April
- May 2008
The objective of the advertising
was to
launch this new flavour to
the trade, while considering how
best to communicate its strong performance in recent taste
tests
as well as the impactful design of
the packaging.
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‘Get
on board’
Client: Walkers
Date: March
- June
2008
The objective of the advertising
was to
launch the Brit Trips
promotion to the trade ensuring
that
the creative reflected the consumer marketing. ‘Get
on board’
is a direct reference to the London Bus,
while the signpost has been cleverly used to direct the reader
to a certain page to find out more about the promotion.
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‘Sales
rise’
Client: Tropicana
Date: February
2008
The purpose of the trade press advertising
was to communicate
the launch of the new TV campaign,
as
well as reinforce Tropicana’s position as the No.1
juice brand in
the UK. The headline cleverly
parodies ‘sun
rise’ as well as communicating the knock on effects
of the TV advertising to the retailer.
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‘Quattro
Disposables’
Client: Wilkinson
Sword
Date: March
- April 2008
The purpose of the advertising
was to announce
the launch of
Quattro Disposables whilst ensuring that the
key message of ‘his and
her availability’ was
communicated loud and clear.
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‘Business
performance’
Client: Energizer
Date: 2008
The purpose of this advertising creative
is to highlight the range
of batteries available from Energizer,
as well as the business performance of the Energizer brand.
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‘Fuel
your profits’
Client: GSK
Date: January
- December 2008
This creative is one of a number
of category
creatives highlighting GSK’s soft drinks offering.
This particular route is aimed at the forecourt market and
communicates the performance of the GSK brands
in this sector.
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