Cirkle campaign case studies

Public Relations campaigns that work

Cirkle specialises in developing incisive communications strategies and translating these into creative and
impactful PR campaigns.

Our interest is in high quality, enduring ideas, executed
in a rigorous way, ensuring long-term relationships with
our clients – powerful thinking, cleverly applied.

Campaign of the month

Safety in the Dark

This month saw the relaunch of Energizer’s highly successful ‘Safety in the Dark’ campaign, timed to coincide with the end of British Summer Time.

This year Energizer enlisted the expertise of former BBC Crimewatch presenter, Jacqui Hames, in an attempt to raise awareness about personal safety during the dark winter months.

The campaign has recently kicked off with a day of back-to-
back radio interviews reaching an audience of 22,843,000
with more coverage confirmed in the national press.

Top safety tips from Jacqui Hames along with more
information about the campaign can be found
at www.safetyinthedark.co.uk.