Cirkle campaign case studies
Public Relations campaigns that work
Cirkle specialises in developing incisive communications
strategies
and translating these into creative and
impactful
PR campaigns.
Our interest is in high quality, enduring ideas,
executed
in a rigorous way, ensuring long-term relationships
with
our clients
– powerful thinking, cleverly applied.
Campaign of the month

Heart-y donations
for Great Ormond Street Hospital
Pink Lady® celebrated this year’s Valentine’s Day,
by utilising their well renowned ‘love and care’ to devise
something truly unique…
1,500 limited edition Pink Lady® apples, each
with a perfect heart motif naturally imprinted in their blush pink skin
were grown in aid of Kiss It Better, Great Ormond Street Hospital Children’s
Charity appeal, to raise funds for research into the causes and treatment
of childhood cancer.
Cirkle enticed Harrods to sell the heart imprinted apples exclusively
within the luxury, Knightsbridge store in the run up to Valentine’s
Day, priced at £3 each. The initiative was promoted via in-store
plasma screens, branded signage, apple displays spread throughout
the store’s till points, branded apple recipe cards distributed
to commuters, not to mention the distinctive Pink Lady® branded
Mini Clubman parked outside to grab attention. Cirkle also
infused a touch of romance to the prestigious food hall with
a dedicated apple cart piled high with the pink tokens of love!
Cirkle contacted the press, resulting in widespread coverage
generated nationwide across leading daily food programme Market
Kitchen, London’s Smooth FM, Magic 105.4, London Evening Standard,
Daily Telegraph, GMTV and Harrods magazine to name but a few!
Over £3,000 was raised, all of which was donated to the worthy
cause. And as Cirkle employees are never ones to miss out on
the fun, having raised funds for GOSH earlier this year with
a bake sale, a bushel of apples were sent back to the office where they
raised additional donations for the worthwhile cause, above and beyond
the price point in Harrods.
Great Ormond Street Hospital’s representative, Laura Cook, commented:
“I am once again impressed with the generosity
of Cirkle employees following your bake sale previously.”