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5 March 2010
Last month, Cirkle body+soul headed off
to lingerie boutique and favourite celeb hot spot, Miss
Lala’s Boudoir to unveil the brand new range
of Remington Depilation products to key
beauty press. Designed to feel like a showgirl’s dressing
room, the venue completely encapsulated the freedom communications
platform created from the insight that women feel more confident
if they are free from body hair and are literally ready for
anything!
With gorgeously girly surroundings, pink walls and heart-backed
chairs, and enveloped by sexy swimwear and naughty knickers,
we treated 12 of our key beauty contacts to time out from
the office with cupcakes, smoothies and vouchers to spend
in the boutique. The Freedom theme continued through our
press material which was creatively designed as an airline
ticket.
The beauty press loved the event, devouring our sweet treats,
and leaving with samples of the Remington products to try at
home - resulting in some fantastic coverage lined up to appear
in key glossy magazines in the run up to summer. |
