| 22 August
2008
Headed up by Rikki Weir, Cirkle's new body+soul division
(aimed at beauty and grooming prospects) has raised the new
business bar by scoring 100% pitch success. With four new
client wins in the space of just two months, it has generated
a combined six figure budget.
Cirkle body+soul now claims the consumer
remit for:
- Elegant Touch – awarded after
a 4-way pitch. The UK’s no. 1 false nail brand
includes over 1,000 different beauty products from false
nails and nailcare systems to Fakeover self-tanners
and make up accessories and brushes.
- Montagne Jeunesse – awarded after
a 3-way pitch. The UK’s no.1 sachet face masque
brand with over 50 top-to-toe indulgent pampering treats
covering face, body, footcare and hair.
- Brodie & Stone’s Jolen - the
UK’s no.1 body hair lightening system.
- Bye Bye Blemish – leading Hollywood
range of teenage skin treatments.
Caroline Kinsey, Company Director comments:
“This is a phenomenal achievement
for Cirkle - we are thrilled that
the launch of body+soul has started with such a big bang,
and in
such a short space of time. Rikki brings with her 17
years fmcg
and professional beauty experience, having previously worked
with
blue chips including P&G’s professional haircare
division and Wella. Through our ongoing compelling
marketing campaigns, we will
continue to target beauty, grooming and fitness prospects
to build
on this momentous achievement and support our agency growth
ambitions for +35% this year.” |
