'Reach-in-Retail' and 'Subconscious Commerce'
Yesterday we attended one of the most hotly anticipated trend forecasting events of the calendar – The Future Laboratory’s ‘Morality Recoded’ foray into the future.
‘Subconsious Commerce’ took a dive into the future of retail now that we don’t ‘go shopping’, but shop everywhere - all the time.
‘Reach-in retail’ will see iterations of the ice cream van, selling anything from trainers to frozen food direct to the consumer and delivery/taxi drivers will sell beauty and snacks direct from their cabs in the new ‘convenience culture’ … watch out too for self driving mobile vending machines, whilst ‘Networked Living’ will see consumers interact 4,800 times a day with connected devices by 2025.
All rich insight to get brands rethinking how they react to, and evolve with, these trends to maintain relevance.