Summer ready with strawberries
See how we got Jubilee Selections' fabulous strawberries into the mouths of our key influencers.
Part of our consumer activity for Jubilee Selections’ uber sweet strawberries, our teams took the brand on a media tour with a difference – in the form of Jubilee Selections' Juice Coolers. Branded portable juice coolers were installed at key publishing houses, making an instant impact as journalists clamoured for our healthy strawberry refreshers.
Marie Clare, Good Housekeeping, BBC Good Food and Sunday Brunch were amongst the 22 journalists, print, online and broadcast channels that we visited in just one day. Prima’s Deputy Editor requested the cooler take centre stage in their offices, whilst Channel 4’s Sunday Brunch show saw us get Jubilee Selections' Strawberries in front of leading broadcast influencers. Watch this space for the resulting editorial in key target media including Strawberry farm visits, taste tests, recipes and endorsements on the health benefits of this variety of strawberries.