Whisky on the Cairngorms
We worked with Pernod Ricard UK’s communications team to run a successful media education programme on our recent ‘Spirit of Speyside Festival' trip to Scotland.
We took high profile consumer and trade influencers including journalists and bloggers from The Telegraph, Edinburgh Whisky Blog, The Whisky Boys, and Off-Licence News on the trip - treating them to a range of new ways to experience Pernod’s impressive Whisky portfolio.
The three day event kicked off with a dram of The Glenlivet Founder’s Reserve at the top of the snow-capped Cairngorms and guests were treated to other new whisky experiences including drams that were drawn straight from casks deep inside the Chivas Regal Cellars.
Our action-packed trip gave fresh insight into the complexities of blending some of the world’s most luxurious whiskies and has already created strong engagement from our media and Blogger influencers and their followers across social media. We're standing by for this to convert to compelling editorial and endorsement.