A CHILLED CATEGORY FIRST!
Part of our ‘Building a Nation of Chilled Experts’ trade campaign for chilled food giant Kerry Foods, this week sees the launch of a new digital platform which we created to help the 46k-strong community of convenience retailers grow the £3.7billion chilled opportunity.
Marking a first in the chilled category, our Head of Digital, Claire Twohill, led the development and implementation of this innovative new trade website
which will enable retailers to access and download the latest category advice, growth tips, insights, testimonials, merchandising and promotional solutions.
Featuring Kerry Foods’ leading brands including Cheestrings, Richmond, Mattesons and Wall’s, the interactive website will be launched to Kerry's internal stakeholders this week, with an external press launch taking place at Pro Retail – the leading wholesale trade show.