Absolut 13th classic
Our latest campaign for iconic vodka brand, Absolut, saw our team devise a new creative platform that has helped secure Absolut's presence in new accounts.
We leveraged Absolut’s ‘taste’ credentials whilst amplifying the ‘Revivalist’ trend of re-imagining classic cocktails with a modern relevance. Absolut has always championed 12 classic vodka cocktails and through our ‘show not tell’ strategy, we challenged the UK’s leading bartenders to create the elusive #13thClassic cocktail of the future.
Delivering 50k video views in just 9 days, a Twitter reach of 300k, 250k unique Facebook users and 10k shares/comments, our #13thClassic campaign smashed original KPIs for competition entries by +40%.
Supported with powerful editorial in leading trade titles including Imbibe and Difford’s Guide, the campaign also increased brand advocacy by 2%, ‘superior taste’ saliency by 3% and importantly, achieved higher share of voice on cocktail menus.