To create awareness of the versatility of Ambrosia’s premium Deluxe custard, we created a free of charge contra deal with brasserie, Mews of Mayfair – the official bar sponsor to Taste of London’s Winter Festival.

Using their head barman's expertise to amplify the trend for ‘dessert drinks’, he devised a lip smacking custard-based rum and gingerbread liqueur cocktail
which was sampled exclusively throughout the weekend event.

120 cartons of Ambrosia Deluxe later and the most indulgent Christmas Cocktail - named 'The Queen Raffald' was served (and it has less calories than a Pina Colada).

Our photography and innovative recipe hit to the spot with the nationals which saw the Daily Mail online, Evening Standard and Stylist magazine all featuring it.

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