Selling in a story on a Sunday for Monday editorial news coverage paid off last weekend, as we blitzed the national newspapers and marketing press with the story of Premier Foods’ iconic OXO brand returning to TV.

The new OXO TV ad. features a new family for the 21st Century. Famous for reflecting contemporary family life over the past few decades, The OXO family was made famous in the 80s and 90s with the late Lynda Bellingham becoming the nation’s favourite ‘OXO mum.

The new ad. reflects today’s non-stop schedules including dad doing the cooking, teenagers bringing home friends for dinner, being on mobiles at the table and uploading meal photos across social.

Not only did we achieve strong editorial in print and online titles including The Daily Telegraph, The Daily Mirror, The Sun, Daily Mail and Marketing Week, but it represented high share of voice – some ¾ of a page .

Premier Foods' CEO cited our editorial results ‘a big impact win’. High praise indeed.

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