To launch OXO’s new Stock Pots, we invited 20 influential foodie bloggers to our ‘Disco Soup’ brand immersion event at the Cactus Kitchen (studio set for BBC's Saturday Kitchen).

Disco Soup is an international grass roots movement that raises awareness of food waste (aka making soup from leftover veggies in a party-like atmosphere). Transforming the venue into a frenzied hub of soup-making,

TV chef Dean Edwards demonstrated three mouth-watering OXO soup recipes for each blogger to replicate at their individual cooking stations - whilst our resident DJ ensured they chopped to the beat. Content across social channels included live Tweets, Pinterest and Instagram shots and endorsements have already started appearing on blogs. As OXO’s parent company, Premier Foods supports the new ‘Love Food Hate Waste’ campaign, our teams ensured that all leftover soup and products were donated to the local soup kitchen shelter.

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