We recently worked with the team at Nutmeg by Morrisons to create a Whimsical Wonderland pop-up media event, launching its Autumn/Winter 2016 collection to key influencers.

Some of the UK’s leading parenting & lifestyle bloggers and journalists were invited to bring their children to Foyle’s Bookshop in London to experience the new range, lead as always by the brand’s ‘thoughtful details.’ Guests including The Daily Mirror, Girl Talk, Junior Magazine, new!, Mumsnet and Netmums stopped by to learn more about those design elements intended to make life easier for kids and parents,

including non-slip soles and chunky zips so that kids can dress themselves. The event got stand-out from the get-go, starting with a bookmark-style invitation housed in an Enid Blyton book as well as on the day - teepee tents and a real treat for the children in the form of a petting zoo, complete with owls and ducklings. Claire Cave, Nutmeg’s Head of Buying & Design also gave each child their own personal styling session and provided one-on-one consultations, highlighting key trends such as ‘Woodland Animals’, ‘Space’, ‘Slogans’ and ‘Layering.’ .

The day - just another in a series of influencer activities that our Morrisons' team will be implementing - reached Trending status on Twitter.

Back to News