To launch the nation’s favourite TV baker - PAUL HOLLYWOOD’s new range of artisan-inspired baking mixes, our team created a ‘Bake Bold Masterclass’ for media and blogger influencers fronted by the man himself.

Held at the beautiful Violin Factory in their demo kitchens, attendees – including food editors from Great British Food, Good Housekeeping and BBC Good Food, got to see Paul in action giving a step-by-step

as he created some baking masterpieces including Luxury Chocolate Brownies and Garlic and Herb Tear ‘n’ Share bread. Our guests then got to step out of their comfort zones by making a range of artisan-style recipes for themselves at their individual cooking stations. The Cheese & Rosemary Scones and Bran Coconut Flapjack were just some of our faves. Watch this space for some high impact editorial coverage and social media chatter.

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