Birds Eye Chooses Cirkle
We’re delighted to announce that we’ve been appointed by top 10 UK food brand, Birds Eye (Nomad Foods Europe), to handle its market leading frozen food product portfolio - including recently acquired Goodfella’s Pizza.
The remit, worth six figures annually spans Consumer & B2B PR, influencer relations and crisis communications. Birds Eye, the market leader and driving force of the turnaround in frozen food, recently announced a new multi-channel campaign to re-position and modernise the brand and its iconic Fish Fingers’ figurehead - Captain Birds Eye.
“We’re absolutely delighted to be working with such an iconic British brand and the fantastic team at Birds Eye. Now, more than ever, the food industry is under increasing scrutiny around food provenance,
sustainability and health, making the frozen food sector and Birds Eye quality proposition even more relevant to today’s demanding consumer. We look forward to inspiring consumers to extend their frozen food repertoire by providing them with fresh food when they need it with less risk of waste - and to helping Birds Eye meet its ambitious targets.” said our MD, Ruth Kieran.
Steve Challouma, Marketing Director at Birds Eye commented. “Birds Eye is a well-loved brand that can leverage its heritage and scale to grow and add new households. We are excited to be refreshing our approach to PR and were impressed by Cirkle’s imaginative and creative approach to driving the popularity of our brand, as well as their passion for connecting our positive food and category stories with the needs of modern families.”