To prove to influencers that Driscoll’s Jubilee Selections Strawberries and Sweet Blackberries have a premium flavour and texture, we ran a blind #SweetSnackisfaction Taste Test amongst leading consumer journalists, pitting the brand against own label supermarket varieties.

Media taking part in the taste challenge included Stylist, Sunday Brunch, Fabulous, Red, Women’s Health and Notebook, resulting in 100% success
rate with all participants tasting the difference and identifying our brand (versus 'watery' tasting supermarket ones) straight away. To ensure this initiative was relevant for summer editorial features, we created a luxe Guide to Strawberries summer recipe book, featuring innovative recipes from Salmon with Strawberry and Pomegranate Dressing, to Halloumi, Courgette and Strawberry Skewers - created by Prima Magazine’s Food Editor.

Influencers who took part shared their experiences across social media, generating powerful advocacy and endorsements.

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