Bosch Appoints Cirkle in £1m Integrated Brief
We're thrilled to have been appointed by home appliance and power tools innovator, Bosch, to launch its premium Smart Home offering in a five-way pitch.
We were the only agency in the pitch not to be a preferred Bosch supplier, and now join the wider agency roster. The integrated brief, worth over £1m across two years, spans consumer PR and influencer relations, digital, SEO, paid and social media and is set to cement Bosch as a leader in the IoT industry.
We were chosen as the lead agency and will drive awareness, education, consideration and conversion for Bosch Smart Home products & services across four key sectors - Energy Saving, Comfort, Climate and Security. The campaign will also focus on end-user benefits in what is a highly competitive and complex market.
Charlene Honour, Bosch Country Smart Home Manager, says “It was imperative that the winning agency showed how they would be an extension of our team. Cirkle demonstrated a robust strategic understanding of our sector, our challenges and our consumers, indeed how they would take ownership, act with autonomy and challenge us along the way. We are delighted with this appointment - it is an impressive achievement to get on our agency roster.”
“We’re extremely excited and proud to have won this 360° campaign for such a well respected consumer brand. Bosch’s trusted, quality credentials in the home space, make it the only company able to provide a ‘truly connected home offering’. We look forward to demystifying consumers and driving influence and relevance to create the emotional engagement needed to meet the brand’s ambitious targets.” commented our Chairman, Caroline Kinsey.
The account will be headed up by our Senior Director, Kate Gibson and Head of Digital, Claire Twohill - supported by a 5-strong team and we get started this week!