Kerry Foods, has chosen us to handle its ‘Brave Bones Club’ 2015 consumer campaign for its kids’ dairy brands, Cheestrings and Yollies.

Kerry Foods, has chosen us to handle its ‘Brave Bones Club’ 2015 consumer campaign for its kids’ dairy brands, Cheestrings and Yollies. We’ve handled the chilled food giant’s trade PR remit for the last two years with a portfolio that also includes Mattessons, Richmond and Wall’s.

Targeting both parents and children, our integrated campaign will encourage children to be adventurous through the ‘Brave Bones Club’ campaign. “Inspiring kids to not only create, but share, their own mini adventures, our multi-layered campaign will continue to build fame for Cheestrings and Yollies through engaging content chapters brought to life by influencers and brand ambassadors.” said our MD Ruth Allchurch.

“Cirkle’s fresh approach was really compelling. We are confident they are the right partner to continue to help us bring the Brave Bones Club 2015 mission to life – fuelling adventurous play for kids. Cirkle’s ‘show not tell’ strategy will have longevity through earned and owned across multiple channels, generating both “fame” and grassroots credibility for the initiative. ” commented Lee Willett, Marketing Controller Dairy at Kerry Foods.

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