Read about how our teams brought Burn's Night to life for Pernod Ricard UK.

Fresh from winning the consumer PR remit for Pernod Ricard UK’s Scotch Whisky portfolio, we engaged key media influencers by leveraging the iconic January Burns’ Night as a news hook. Our activity honoured Scotland’s most famous poet, Robert Burns and included: a whistle-stop media tour where brand ambassador and whisky guru, Phil Huckle shared his passion for all things whisky.

We also created a definitive guide which recommended meal pairings to encourage consumers to put on the perfect Burns’ Night, whilst leaving the media with a bespoke gift featuring The Glenlivet Founder’s Reserve in a beautifully bound book of Robert Burns' poems Editorial share of voice with image and key message delivery appeared in the same week in titles such as The Independent and Evening Standard. Achieving coverage for a portfolio in absence of new news for the range saw our happy client sum it up ‘You’re nailing the coverage’ (Magin Trewhella, Marketing Manager, Pernod Ricard UK).

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