Cheestrings' 'Year of Adventure'
21st May 15
We’ve been out and about in various forests, working with celeb adventurer, explorer and all-round daredevil Steve Backshall, who we have just signed as brand ambassador for our Cheestrings ‘Year of Adventure’ campaign.
Our integrated earned, owned and paid campaign includes blogger and vlogger outreach; news generation; the creation of five films featuring Steve and his adventure inspirations, plus a partnership with First News and Fun Kids Radio to recruit mini explorers. We’ve already started seeding content and cross-fertilising it across social platforms including YouTube, which has already received nearly 2k views, and the BBC (that’s Brave Bones Club!) website.