Chivas Brothers Global PR Brief
We're delighted to announce that Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has appointed us to drive fame for its exceptionally crafted and aged Scotch whisky brand, Royal Salute, ahead of an all-new festive gift pack release later this year.
Our PR remit spans global influencer outreach, including to luxury lifestyle media and gift-guides, to attract whisky aficionados and discerning consumers looking for premium, unique gifts. As well as tailoring content to resonate with local markets, the campaign will bring the new gift pack to life through immersive and extraordinary moments that align with Royal Salute’s new positioning.
“We have worked with Pernod Ricard UK for a number of years, and what better mark of our success than to have this extended to a global remit through Pernod Ricard’s global Scotch whisky business - Chivas Brothers. Royal Salute is the ‘King of Whisky’ and we’re looking forward to continuing to drive the brand’s strong standing in the luxury space.” Commented our MD.
“The team chemistry impressed us from the outset and they demonstrated their luxury and global consumer credentials which, coupled with their approach, really excited us. We’re looking forward to seeing the results of Cirkle’s culturally-relevant, global campaign.” Said Jennie Norrish, Global Communications Director, at Chivas Brothers.
Work will begin immediately, with the account headed up by our Senior Director - Consumer, Kate Gibson.